NEW

all 6 new blur butter lip balms

$129.60

~~$144~~ $129.60

smooth
soft-matte
blurring

a lip balm that delivers a soft-focus blurred effect with nourishing melt-in comfort. this hydrating balm glides on smoothly, transforming into a lightweight blurred matte finish, delivering buttery, buildable color with a non-drying feel.

details

a lip balm that delivers a soft-focus blurred effect with nourishing melt-in comfort. this hydrating balm glides on smoothly, transforming into a lightweight blurred matte finish, delivering buttery, buildable color with a non-drying feel.

benefits:

instantly blurs lip imperfections
immediately visibly smooths lips with a soft-focus finish
buildable soft-matte coverage
hydrates with hyaluronic acid, manoi de tahiti & hibiscus
nourishes and conditions lips with marine superfood wakame
buttery comfort, non-drying

includes:

cherry cola
dusty pink
pinkies up
ruby red
velvet wine
ciao cacao

how to use

how to use blur butter

use a single swipe to instantly blur lips and for a subtle flush of blurred, diffused color

build up blurred coverage with more swipes if desired for more of a statement

start with a lip liner to add more natural definition or contour

for an even more diffused effect, use your fingertips to press and blend the color into lips

results

based on an independent study with 37 participants; immediately after first application.

of users said blur butter visibly smooths lips with a soft-focus finish

of users said blur butter gives a soft blur in a single swipe

of users said blur butter instantly melts into lips with a wash of color

of users said blur butter feels nurturing with melt-in comfort

of users said blur butter melts onto lips with a buttery texture

what shade of blur butter is right for me?

it depends on your vibe. go for cherry cola or ciao cacao for warm, everyday tones, pinkies up or dusty pink for a soft flush, and ruby red or velvet wine when you want something bolder.

is this a lip gloss or lip balm?

it’s a lip balm first. blur butter is designed to melt in with a buttery, nourishing feel while giving you a soft-focus wash of color, not a high-shine gloss finish.

is there any shine to this product?

no heavy shine here. blur butter transforms into a soft-matte, blurred finish with a natural-looking, diffused color effect.

what ingredients should i look for in a lip treatment?

look for hydrating and conditioning ingredients like hyaluronic acid for moisture, nourishing botanical oils and extracts, and protective elements like antioxidants that help keep lips soft and comfortable.

how long does the color last?

blur butter is designed for comfortable, buildable wear that lasts through the day with a soft, natural fade, leaving behind a subtle, diffused tint even as it wears.