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we
dream

r.e.m. \ ar-ee-em \ noun

the sleep phase where your most creative, vivid dreams occur.

in
r.e.m.

r.e.m. \ ar-ee-em \ noun

the sleep phase where your most creative, vivid dreams occur.

we dream in r.e.m.

multi-dimensional tools for everyday expression

dreamt and perfected by Ariana Grande, r.e.m. beauty empowers you with the tools to express, accentuate, and add a touch of magic to every day — to dream with eyes wide open. meet the makeup of tomorrow: futuristic shades, multi-tasking, skincare-infused hybrids, innovative application, and hyper-sensorial formulas. vegan & cruelty free, always.

Timeline

/ november 2021

/ april 2022

/ july 2022

/ february 2023

/ august 2023

/ november 2023

/ november 2021

r.e.m. beauty launches

featuring our first 12 products and over 60 individual shades

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/ april 2022

Ulta Beauty launch

r.e.m. beauty launches at over 1000 ulta beauty doors across the US

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/ july 2022

sweetener concealer launch

an inclusive 60 shades of concealer, delivering clinical hydration and artistry results

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/ february 2023

r.e.m. beauty arrives in Europe

in-store and online, exclusive at Sephora EU

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/ august 2023

sweetener foundation launch

60 skincare infused shades, introduced by Ari at our sweetener shoppe pop-up in NYC

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/ november 2023

r.e.m. beauty lands in Canada

launching exclusively at our first 100 Shoppers Drug Mart locations

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our founder’s vision:

"it means so much to me to be able to create a product line for absolutely everybody and anybody who wants to wear it and feel incredible. Make up is so personal and to have the opportunity to help people feel even more beautiful than they already are in their own skin, and also to just provide tools that support and encourage people in their creativity and self-expression is a gift that I’ll never take for granted."