Arianna with light makeup and brown winged eyeliner on a light blue background

the

beauty

of

everyday

artistry

We are the everyday artistry beauty brand. Fueled by passion. Rooted in authenticity. A little magic.

from the imagination of our founder Ariana Grande, r.e.m. beauty is an invitation to express yourself through beauty and beyond. led by a true artist, we are building a brand around creative purpose, inspired by the creatives, dreamers, and artists in the world.


our products make it easy to express your creativity— multi-tasking, skincare-infused hybrids, and hyper-sensorial formulas that blend artistry and everyday play. vegan and cruelty-free, always.

Close-up of a makeup brush with pink powder on a white background

our pledge

Three women with various types of r.e.m. makeup on a pink background

beauty is for everyone. we create for every skin tone, every identity, every version of you.

Three eye shimmer products with applicators on a light purple background

every formula is 100% vegan. no animal products. no compromises. ever.

Two white liner pens with 'r.e.m. beauty' branding on a light gray background.

we never test on animals and are proud to be PETA-approved cruelty-free.

Woman applying foundation to her face with a circular mirror background

skincare-infused, hyper-sensorial formulas made with intention. a higher standard because you deserve nothing less.

our founders vision

“my whole life has been about creating characters and telling stories through art, and makeup is a huge part of that. r.e.m. beauty is about finding the things that make you feel most divine and beautiful, amplifying it, and creating your own character.”

our latest
Regular price $55
Regular price Sale price $55
+8
the prima palette
Regular price $44
Regular price Sale price $44
petal kit
5.0

Regular price $80
Regular price $88 Sale price $80
the gloss barre mini glossy balm set
Regular price $26
Regular price Sale price $26
Regular price $26
Regular price Sale price $26
velvet étoile
Regular price $24
Regular price Sale price $24
ballet rosé blush palette
Regular price $42
Regular price Sale price $42
frost & flutter eye makeup set
Regular price $29
Regular price Sale price $29

r.e.m. beauty

We are the everyday artistry beauty brand. Fueled by passion. Rooted in authenticity. A little magic. From the imagination of Ariana Grande, r.e.m. beauty is an invitation to express yourself through beauty and beyond. We are building a brand around creative purpose, inspired by the creatives, dreamers, and artists in the world. Our products make it easy to express your creativity — multi-tasking, skincare-infused hybrids, and hyper-sensorial formulas that blend artistry and everyday play. Vegan and cruelty-free, always.