Arianna with light makeup and brown winged eyeliner on a light blue background

the

beauty

of

everyday

artistry

We are the everyday artistry beauty brand. Fueled by passion. Rooted in authenticity. A little magic.

from the imagination of our founder Ariana Grande, r.e.m. beauty is an invitation to express yourself through beauty and beyond. led by a true artist, we are building a brand around creative purpose, inspired by the creatives, dreamers, and artists in the world.


our products make it easy to express your creativity— multi-tasking, skincare-infused hybrids, and hyper-sensorial formulas that blend artistry and everyday play. vegan and cruelty-free, always.
Close-up of a makeup brush with pink powder on a white background

our pledge

Three women with various types of r.e.m. makeup on a pink background

beauty is for everyone. we create for every skin tone, every identity, every version of you.

Three eye shimmer products with applicators on a light purple background

every formula is 100% vegan. no animal products. no compromises. ever.

Two white liner pens with 'r.e.m. beauty' branding on a light gray background.

we never test on animals and are proud to be PETA-approved cruelty-free.

Woman applying foundation to her face with a circular mirror background

skincare-infused, hyper-sensorial formulas made with intention. a higher standard because you deserve nothing less.

our founders vision

“my whole life has been about creating characters and telling stories through art, and makeup is a huge part of that. r.e.m. beauty is about finding the things that make you feel most divine and beautiful, amplifying it, and creating your own character.”
our latest
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ruby red
4.6

blur butter lip balm

$24
$24
+2
fembot
4.8

on your collar plumping lip gloss

$22
$22
ari's signature eye trio
4.7

ari's signature eye trio

$63.90
$71 $63.90
satin
4.8

mélange à trois blush & highlight stick

$29
$29
+2
dangerous woman
4.8

sweet dreams eyeshadow quad

$30
$30
+1
all 6 new blur butter lip balms
4.6

all 6 new blur butter lip balms

$129.60
$144 $129.60
cosmo
4.8

essential drip glossy balm

$20
$20
+8
on the glow essentials
4.8

on the glow essentials

$71
$95 $71

r.e.m. beauty Makeup Collection

Explore the world of r.e.m. beauty, the innovative makeup brand created by Ariana Grande. Designed to combine performance with creativity, r.e.m. beauty offers high-quality formulas that help you express your personal style. Discover bestselling eye products, complexion essentials, and versatile makeup designed for seamless blending and long-lasting wear. From lightweight foundations and concealers to volumizing mascaras and richly pigmented eyeshadows, every product is crafted to deliver modern results with a futuristic aesthetic. Whether you’re building an everyday routine or experimenting with bold looks, the r.e.m. beauty collection brings artistry, innovation, and effortless glam to your makeup bag.