LIMITED EDITION

the prima palette

Regular price $44
Regular price Sale price $44
  • highly pigmented
  • blendable
  • buildable
  • lightweight
  • long-wearing
  • multidimensional
rich color. dreamy dimension. this limited-edition lightweight, long-wearing eyeshadow palette is inspired by the elegance of ballet with velvety matte and luminous duochrome finishes that command an encore.
details

the prima palette

this limited-edition clean, high-performance eyeshadow palette delivers rich color with dreamy dimension for endless eye looks. inspired by the elegance of the ballet, this Allure Best of Beauty formula features velvety matte and luminous duochrome finishes that blend effortlessly from a soft wash of color to bold, multidimensional looks. powered by proprietary pigment technology, it delivers one-stroke color payoff for seamless wear from day to night.

  • barre naked: soft pale pink

  • twinkle toes: a melange swirl of rose gold, lavender and an iridescent shimmer

  • take a bow: rich plum

  • center stage: shimmering mauve

  • leotard: dusty rose

  • spotlight: high reflective pink shimmer 


how to use

one palette, infinite ways to play.

ingredients

what's inside

[barre naked] Mica, Oryza Sativa (Rice) Powder, Silica, Magnesium Myristate, Cocoglycerides, Pentaerythrityl Tetraisostearate, Propanediol, Decylene Glycol, Butyrospermum Parkii (Shea) Butter, Magnesium Stearate, C10-18 Triglycerides, 1,2-Hexanediol, Lauroyl Lysine, Caprylhydroxamic Acid, May Contain/ Peut Contenir +/- Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77499), Red 40 Lake (CI 16035), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510) [leotard] Mica, Oryza Sativa (Rice) Powder, Silica, Magnesium Myristate, Cocoglycerides, Pentaerythrityl Tetraisostearate, Propanediol, Decylene Glycol, Butyrospermum Parkii (Shea) Butter, Magnesium Stearate, C10-18 Triglycerides, 1,2-Hexanediol, Lauroyl Lysine, Caprylhydroxamic Acid, May Contain/ Peut Contenir +/- Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77499), Red 40 Lake (CI 16035), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510) [take a bow] Mica, Oryza Sativa (Rice) Powder, Silica, Magnesium Myristate, Cocoglycerides, Pentaerythrityl Tetraisostearate, Propanediol, Decylene Glycol, Butyrospermum Parkii (Shea) Butter, Magnesium Stearate, C10-18 Triglycerides, 1,2-Hexanediol, Lauroyl Lysine, Caprylhydroxamic Acid, May Contain/ Peut Contenir +/- Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77499), Red 40 Lake (CI 16035), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510) [center stage] Synthetic Fluorphlogopite, Mica, Hydrogenated Ethylhexyl Olivate, Dimethicone, C10-18 Triglycerides, Calcium Aluminum Borosilicate, Octyldodecanol, Hydrogenated Vegetable Oil, Polyhydroxystearic Acid, Dodecane, Coconut Alkanes, Disteardimonium Hectorite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Polyhydroxystearate, Hydrogenated Olive Oil Unsaponifiables, Propylene Carbonate, Propanediol, Tin Oxide, Decylene Glycol, Neopentyl Glycol Diethylhexanoate, 1,2-Hexanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Coco-Caprylate/Caprate, Caprylhydroxamic Acid, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Blue 1 Lake (CI 42090) [twinkle toes] Calcium Aluminum Borosilicate, Hydrogenated Ethylhexyl Olivate, Dimethicone, C10-18 Triglycerides, Mica, Silica, Octyldodecanol, Hydrogenated Vegetable Oil, Polyhydroxystearic Acid, Dodecane, Coconut Alkanes, Disteardimonium Hectorite, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Tin Oxide, Ethylhexyl Polyhydroxystearate, Hydrogenated Olive Oil Unsaponifiables, Propylene Carbonate, Propanediol, Decylene Glycol, Neopentyl Glycol Diethylhexanoate, 1,2-Hexanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Coco-Caprylate/Caprate, Caprylhydroxamic Acid, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491) [spotlight] Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Hydrogenated Ethylhexyl Olivate, Dimethicone, C10-18 Triglycerides, Mica, Synthetic Fluorphlogopite, Octyldodecanol, Silica, Hydrogenated Vegetable Oil, Polyhydroxystearic Acid, Dodecane, Coconut Alkanes, Disteardimonium Hectorite, Tin Oxide, Octyldodecyl Stearoyl Stearate, Ethylhexyl Polyhydroxystearate, Hydrogenated Olive Oil Unsaponifiables, Propylene Carbonate, Propanediol, Decylene Glycol, Neopentyl Glycol Diethylhexanoate, 1,2-Hexanediol, Dimethicone/Vinyl Dimethicone Crosspolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Coco-Caprylate/Caprate, Caprylhydroxamic Acid, Titanium Dioxide (CI 77891), Aluminum Powder (CI 77000), Iron Oxides (CI 77491)

faqs

the prima palette

is this eyeshadow palette long-wearing?

yes, the lightweight formula is designed for long-lasting wear that takes your look from day to night.

can I build and layer the shades?

yes! start with a soft wash of color, then build and layer shades to create your desired intensity and dimension.

what’s the best way to apply the eyeshadow?

use your favorite eyeshadow brush to sweep and blend across the lids. for extra impact, tap shimmer shades on with your fingertip.

what finishes are included in the palette?

the palette features velvety matte and luminous duochrome finishes designed to mix, match + layer.

is the eyeshadow talc-free?

yes, the formula is talc-free.

can I create both everyday and bold looks?

absolutely. the buildable shades can be worn as a soft wash of color or layered for bold, multidimensional looks.

ari's vision

meet our en pointe holiday collection! this collection was inspired by the beauty of ballet and all of its different colors, textures, and movement. 

we wanted to create these new, soft & shimmering shade extensions of some of our fan favorite products, in hopes of adding a bit more sparkle and light to your holiday season! 

wishing you a beautiful holiday and sending lots of love,

♡ ari