"i'm so excited to finally share our at the borderline gel and liquid eyeliners. over the years eyeliner has always been a way for me to express myself through makeup and we've worked hard to make the formula perfect for all different kinds of techniques. one think i love about eyeliner is that it can be super personal to you and there's no one way to do it. i'm so excited to see what you create and i hope you love it as much as i do!"
ariana grande
inspired by ari's
love for liner
waterproof & long-wearing.
easy to use, no-skip formula for
bold lines or precise detailing
at the borderline
gel pencil eyeliner
a long-wearing eye pencil with the ease of gel
& the impact of liquid
at the borderline
eyeliner marker
a bold, all-day eyeliner inspired by ari's signature cat
eye that creates graphic and classic effects
gel pencil eyeliner
a long-wearing eye pencil with the ease of gel
& the impact of liquid
eyeliner marker
a bold, all-day eyeliner inspired by ari's signature cat eye that crates graphic and classic effects