we are the everyday artistry beauty brand. Fueled by passion. Rooted in authenticity. A little magic.

from the imagination of our founder Ariana Grande, r.e.m. beauty is an invitation to express yourself through beauty and beyond. led by a true artist, we are building a brand around creative purpose, inspired by the creatives, dreamers, and artists in the world.

our products make it easy to express your creativity— multi-tasking, skincare-infused hybrids, and hyper-sensorial formulas that blend artistry and everyday play. vegan and cruelty-free, always.

about r.e.m.

our founder’s vision:

“my whole life has been about creating characters and telling stories through art, and makeup is a huge part of that. r.e.m. beauty is about finding the things that make you feel most divine and beautiful, amplifying it, and creating your own character.”