Arianna with light makeup and brown winged eyeliner on a light blue background

the

beauty

of

everyday

artistry

We are the everyday artistry beauty brand. Fueled by passion. Rooted in authenticity. A little magic.

from the imagination of our founder Ariana Grande, r.e.m. beauty is an invitation to express yourself through beauty and beyond. led by a true artist, we are building a brand around creative purpose, inspired by the creatives, dreamers, and artists in the world.


our products make it easy to express your creativity— multi-tasking, skincare-infused hybrids, and hyper-sensorial formulas that blend artistry and everyday play. vegan and cruelty-free, always.
Close-up of a makeup brush with pink powder on a white background

our pledge

Three women with various types of r.e.m. makeup on a pink background

beauty is for everyone. we create for every skin tone, every identity, every version of you.

Three eye shimmer products with applicators on a light purple background

every formula is 100% vegan. no animal products. no compromises. ever.

Two white liner pens with 'r.e.m. beauty' branding on a light gray background.

we never test on animals and are proud to be PETA-approved cruelty-free.

Woman applying foundation to her face with a circular mirror background

skincare-infused, hyper-sensorial formulas made with intention. a higher standard because you deserve nothing less.

our founders vision

“my whole life has been about creating characters and telling stories through art, and makeup is a huge part of that. r.e.m. beauty is about finding the things that make you feel most divine and beautiful, amplifying it, and creating your own character.”
our latest
shop all
4.6

blur butter lip balm

$24
$24
+2
dangerous woman
4.9

sweet dreams eyeshadow quad

$30
$30
+1
satin
4.8

mélange à trois blush & highlight stick

$29
$29
+2
all 6 new blur butter lip balms
4.6

all 6 new blur butter lip balms

$129.60
$144 $129.60
forever boy
4.9

essential drip glossy balm

$20
$20
+8
ari's signature eye trio
4.7

ari's signature eye trio

$63.90
$71 $63.90
on the glow essentials
4.8

on the glow essentials

$71
$95 $71
dangerous woman collector's set
4.8

dangerous woman collector's set

$86.40
$96 $86.40

r.e.m. beauty Makeup Collection

Explore the world of r.e.m. beauty, the innovative makeup brand created by Ariana Grande. Designed to combine performance with creativity, r.e.m. beauty offers high-quality formulas that help you express your personal style. Discover bestselling eye products, complexion essentials, and versatile makeup designed for seamless blending and long-lasting wear. From lightweight foundations and concealers to volumizing mascaras and richly pigmented eyeshadows, every product is crafted to deliver modern results with a futuristic aesthetic. Whether you’re building an everyday routine or experimenting with bold looks, the r.e.m. beauty collection brings artistry, innovation, and effortless glam to your makeup bag.