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limited time only: all lip $12

free shipping on orders over $50. free returns always.

holiday sets now available: shop now

wicked
holiday sets
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eyes
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  best sellers
  merch
  sets
  new
  at the borderline eyeliners
- product type
  eye liner
  eye shadow
  mascara
  brow gel
  multi-use
  lashes
- ari's favorites
  at the borderline liners
  lustrous liquid eyeshadow
  lengthening mascara
new! at the borderline >

high-performance gel pencil & liquid liners
lip
- shop all
  best sellers
  merch
  sets
  new
  at the borderline eyeliners
- product type
  lip gloss
  lip oil
  lipstick
  lip stain
  lip balm
  lip liner
- ari’s favorites
  glossy balm
  plumping gloss
  eternally red lip set
glossy balm >

a nourishing lip treatment that doubles as a high-shine tinted gloss
face
- shop all
  best sellers
  merch
  sets
  new
  at the borderline eyeliners
- product type
  blush
  bronzer
  highlighter
  foundation
  concealer
  primer
  setting spray
  blotting papers
  brushes
- ari’s favorites
  sweetener foundation
  hypernova blush
  yours truly makeup set
find your shade

blendable, buildable coverage in 60+ shades
skincare
about

wicked
$12 lips
best sellers
eyes
face

wicked
holiday sets
best sellers
eyes
- product type
  eye liner
  eye shadow
  mascara
  brow gel
  multi-use
  lashes
- ari's favorites
  at the borderline liners
  lustrous liquid eyeshadow
  lengthening mascara
new! at the borderline >

high-performance gel pencil & liquid liners
lip
- product type
  lip gloss
  lip oil
  lipstick
  lip stain
  lip balm
  lip liner
- ari’s favorites
  glossy balm
  plumping gloss
  eternally red lip set
glossy balm >

a nourishing lip treatment that doubles as a high-shine tinted gloss
face
- product type
  blush
  bronzer
  highlighter
  foundation
  concealer
  primer
  setting spray
  blotting papers
  brushes
- ari’s favorites
  sweetener foundation
  hypernova blush
  yours truly makeup set
find your shade

blendable, buildable coverage in 60+ shades
skincare
about

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get_the_look_get_the_look:_opening_ceremony

get the look: opening ceremony

get ari's look: our new gel pencil eyeliner makes its red carpet debut in paris